The
challenge was to optimize the game's user onboarding flow to reduce the churn rates at initial stage.
The
solution included understanding the user pain points by analysing both quantitative and qualitative data, along with amending existing userflows with a set of recommendations.
This optimization is one of my favorite as it introduced me to the world of analyzing data and allowed me to see beyond user's statement.
I wrote an article in UX collective on how data supports UX
